FOR BIPOC DIVERSITY IN CRAFT BEER

Our mission is to connect and uplift talented and passionate individuals from BIPOC communities within the craft beer industry to diversify it and make it more welcoming to consumers from any culture.

hispanic male drinking craft beer

"To me, the most important thing about the program, as the name of the organization suggests, is making connections in the industry! The value it has is enormous!"

- Marcelo Tarifa Coelho, Link Up Participant

THE PROGRAM

THE PROGRAM

  • BECOME A CICERONE®

    Our partnership with the Cicerone® Certification Program seeks to give Link Up participants an advantage when seeking job opportunities in the front-of-house.

    LEARN MORE
  • foam craft brewers link up collab

    LINK UP COLLABS SERIES

    Our primary method of generating awareness and raising funds is via our Collaboration Series. We connect with breweries across North America to release Link Up beers with a portion of profits donated to our mission.

    COLLAB WITH US

  • THE PLUG

    We collect and share openings for roles at craft breweries and adjacent businesses via our dedicated job board to connect interested BIPOC individuals to opportunities within the industry.

    LEARN MORE

  • LINK UP GOT BARS

    The Link Up Got Bars program is similar to the community taps you may have seen in many establishments. Bars swap out one of their taps with a Link Up tap handle and donate a percentage of sales.

    PARTNER WITH US

STAY IN THE KNOW

FOLLOW @LINKUPBEER ON INSTAGRAM

Culture Quest ‘24 was a whole entire vibe 🌟 thanks to everyone who joined us to celebrate Guelph’s beautiful beer scene. Thank you to our partners 🫱🏽‍🫲🏾💛 @guelphblackheritage @guelph.beer @gatheringuelph We’ll see y&rsqu
Introducing: Culture Quest Pale Ale 🍻

If you’ve got tickets to #CultureQuest this Sunday, September 22nd, it’s already yours. Brewed to celebrate community, diversity, and discovery — this refreshing pale ale is crafted in partn
🙏 LINK UP PARTICIPANT HIGHLIGHT 🙏 Meet Mario Alanís! Originally from Mexico, Mario has been working at @bellwoodsbeer for most of his time in Canada. Link Up connected with Mario at an event at Bellwoods this past winter where one of our Co
@linkupbeer and @guelphblackheritage are taking over the @guelph.beer bus! 📣 On Sunday September 22nd, join us for the first edition of Culture Quest, a 3-stop brewery experience in Guelph. Culture Quest is more than just a brewery tour. It’